Sunday, 25 April 2010

Is the audience for popular music created by the music industry?

Adorno believe that all Pop music is 'Standardized' and is essentially the same thing or to similar to truly differentiate itself, when couple with Shuker's view that 'popular music consists of a hybrid of musical traditions, styles, and influences' and at the same time 'is an economic product' it is understandable why some would suggest the Music industry creates its Audience especially with its production, distribution and sale structure, Still this is a theory I disagree with as i feel ultimately it is the audience that make something popular if not why else has popular music developed so much? Simply on the whim of the industry? It is the audience that go out and buy the music they want (unless a subliminal control device has been invented that we don't know about) All the industry can do is heavily influence decision through clever marketing (by ensuring a song grows on you by flooding the radio and clubs with it) The matter of a person buying the same songs with similar sounds is human nature can we next say the Confectionery Industry creates its audience because we more inclined to buy our favourite Crips/Sweets?

Hip-Hop Weekly

Upon reveiw i can be forgiven to think a magazine entitled Hip -Hop weekly would actually be about music, but it it seemed to be about everything else. Aimed at both males and females aged 18 - 30 who are interested in Hip-Hop its aligns itself as more of a gossip mag then a music mag but even with the harsh critque it does have some muscial content.

The magazine carries a a colour scheme of subtle colour brought to life thorough bright title's and text boxes. Its Flooded with pictures of celebrities within the industry with the tradition 'where they was, who they were with and what they were wearing' along with many stories about who's doing what, or as they put it 'The word on the street' which ranged from who was 'beefin' who to who was picking up some political ties. Still the adverts were presented in a clever manner and the magazine managed to maintain a fair balance genders throughout.

Ultimately if you have £2.25 and want to know what going on in the Hip-Hop world, this is the choice for you though i'll rather spend it on something that couldn't be found on the net for free.